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Modern advocacy

The advocacy platform enterprise teams actually adopt.

AI-native from the ground up. Real data from day one. Seamless sharing inside Teams and Slack. AI content suggestions, and purpose-built executive activation tools. This is what modern advocacy looks like at scale.

9.4B
impressions, trailing 12 months
210+
enterprise customers
Since 2012
in market
Jed Ayres
CEO · ControlUp · 6h
Exec
Three years ago we bet that autonomous IT operations would change how we ship. Today, the data backs it up — and it's just the start.
Drafted with ES · Reviewed · Posted
Naomi Brooks
VP Communications · Westmark Health
4h ·
Best brand week of the year — zero paid. Every impression came from our own team's networks. Anyone still calling employee advocacy a "soft" channel hasn't read their last engagement report. #EmployeeAdvocacy #BrandMarketing
👍
💡
12718 comments · 9 reposts
Like
Comment
Repost
Send
Shared from Slack
+47
51 advocates shared this
Reached 218k · 7 target accounts
The three pillars

Three pillars that make advocacy actually work.

Most advocacy platforms stop at content distribution. EveryoneSocial covers activation, data, and seamless engagement — the things that determine whether a program moves a needle.

Reach
3.8M
+25%
Engagements
672k
+8%
Earned $
$2.5M
+12%

Real data & insights

Account-level engagement, named-person signal from Organic Insights, and content performance tied back to pipeline. Not vanity metrics — the data your CMO actually wants in the board deck.

Teams
Slack
SharePoint

Seamless sharing

Teams, Slack, Outlook, SharePoint, LinkedIn — wherever your employees already are. One tap to share, on policy, with AI-drafted copy. No new login, no behavior change, no excuses.

Jed Ayres · CEO
3 drafts ready · posts Tuesday 9am

Executive activation

A purpose-built track for the C-suite and their chiefs of staff. Ghostwriter workflows, calendar-aware suggestions, and the white-glove onboarding that gets execs actually posting.

AI native

Every capability is powered by AI.

AI isn't a side panel here. It's the substrate. Every feature in the platform — from content suggestions to compliance review to executive activation — runs on it.

AI content suggestions

Personalized share copy in every employee's voice, tuned to what they've posted before and what their network responds to.

AI-assisted compliance review

A second set of eyes on every share — policy flags, tone checks, disclosure prompts before content leaves the building.

MCP integration

Connect ES to your own AI tooling and internal systems via the Model Context Protocol. Agents read engagement data and draft content inside the platform.

ES
Source: "Autonomous Actions Report" · 3 drafts ready
Builder
Executive
Practitioner
Maya — VP Product
Drafted in their voice · approved
AI
"The most surprising thing about shipping autonomous actions wasn't the AI. It was how fast customers started asking us what to automate next."
The problem

Why advocacy programs fail — and why this one doesn't.

The category has a credibility problem: more programs launched than ever, fewer that survive 18 months. EveryoneSocial was built to fix the three failure modes that kill every other platform.

Low adoption

Another standalone tool no one opens. ES lives in Slack, Teams, and Outlook — the apps employees already use, so participation isn't a separate ask.

No ROI

Mystery engagement numbers that don't map to pipeline. ES ties advocacy activity to the accounts and initiatives your team is already measured on — signal you can export, present in QBRs, or bring into your CRM.

No exec buy-in

Programs stall when leadership doesn't participate. ES has a dedicated executive activation track — and a CSM who runs it — so your CEO actually shows up in the feed.

Learn why most fail at modern advocacy
Program adoption
% of seats active, by quarter since launch
Typical platformEveryoneSocialQ1Q2Q3Q4Q5Q6
Composite from ES customer cohorts vs published industry medians.
Proof

The most adopted advocacy platform in enterprise.

Used by enterprise marketing, comms, and compliance teams across financial services, technology, healthcare, and industrial — at the scale only ES has.

9.4B
impressions, trailing 12 months
Earned reach from advocates' own networks across our enterprise customer base — not paid media.
210+
enterprise programs in production
Across regulated finance, technology, healthcare, retail, and industrial — the most-adopted advocacy platform in enterprise.
Since 2012
in market
The longest-tenured advocacy platform built for enterprise scale.
Integrations

Fits into the tools your teams already use.

EveryoneSocial integrates with the systems where your employees already spend their day — so adoption isn't tied to learning a new product.

Teams
Microsoft Teams
Share from any channel
Slack
Slack
Slash command + DMs
ChatGPT
AI drafting from your assistant
Claude
MCP-native agent workflows
Smarsh
Compliance archives
Smarsh, Global Relay, & more
See full integration library
Our team behind yours

More than software.

The platform matters. The people behind it matter just as much. EveryoneSocial brings a team alongside yours from launch through scale.

Dedicated onboarding

A named implementation lead. A 4–6 week launch plan. We don't ship you a login and walk away — we ship you a program.

Ongoing strategy

Your CSM has run advocacy programs before. They benchmark, escalate, and quarterly-plan with the rigor of an in-house team.

Quarterly business reviews

Regular check-ins on adoption, content cycle time, audience reach, and the pipeline you can actually defend.

Dedicated support

Real humans, fast queue. The team that knows your account is the team that picks up the phone.

See how Managed Services runs your program for you
Use types

Built for how enterprise teams actually use advocacy.

One platform, three modes. Each gets its own workflows, dashboards, and CSM playbooks — without splitting your data.

Maya Ramírez
VP Product · 4h
The most surprising thing about shipping autonomous actions? How fast customers asked us what to automate next.
2,41218 comments

Employee advocacy

The core program. Marketing, comms, and HR teams running content out to every employee who wants to share — at the scale only ES has.

Learn more
Exec content queue
Jed Ayres
CEO · Approved · posts Tue 9am
Priya Shah
CMO · Drafted · awaiting review
Tom Yates
CRO · Idea · suggested by ES

Executive activation

Get your senior leaders visible on LinkedIn — with ghostwriter workflows and the strategist support to keep it sustainable.

Learn more
Engaging your page
This week
Microsoft
+12
NVIDIA
+8
Intuit
+5

Company page insights

See which named accounts are engaging with your brand page — signal that LinkedIn doesn't give you anywhere else.

Learn more
In a regulated industry?
ES adds active monitoring, archiving, and supervisor-ready reporting — built for FINRA and SEC-regulated firms.
Explore compliance
CUSTOMER STORIES

What customers say.

It's amazing being able to tee up weeks of thought-leading posts at a time; it's raised my profile significantly in my own social network as well as generated many strong leads for the Inception program on many fronts.
NVIDIA
Les Karpas
We've just started getting deals added on from GPS which I have driven across the business area. We are encouraging more colleagues to get involved.
HSBC
Jeetinder Singh
Deputy Head of Corp Direct Sales, GPS
I am able to post everyday on LinkedIn and it takes me less than 30 seconds. All the content is high quality. If this was not here I would not post on LinkedIn.
SAP
Alexander Nostrand
This tool makes it easy to build a social media pipeline and schedule, also connect to content I might not ordinarily have been aware of.
AWS
Darren Farmer
Senior Account Manager

Ready to see what modern advocacy looks like?

See how EveryoneSocial drives adoption, delivers real data, and activates executive voices — all in one platform.

Attribution
Accounts engaging
last 7 days
Target
Target account
7 engagements
United
Target account
4 engagements
NVIDIA
Open opportunity
3 engagements
Amazon
Target account
9 engagements
+ 18 more accounts reached →