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00 — services
included with every account

Your dedicated advocacy partner.

Software is the easy part. The hard part is launching, learning, and growing a program that thousands of people actually want to use. That's where we earn our keep — and that's why every customer gets a real human team, not a chatbot and a help center link.

avg CSM tenure: 4.6 years · NPS on services: 71
BIWEEKLY · TUE 9:30
Program review — week 24
Top advocatePriya R., +43% lift wk/wk
Topic themelaunch hot takes
Open follow-ups3
Risk flagsales segment underposting
Your EveryoneSocial teamACCT · 0421
ASSIGNED TO
Northwell Communications
2,840 advocates · live since Jan 2024
Samantha Ortolani
Samantha Ortolani· 4y
Senior Customer Success Manager
Tue · Thu
Daniel Park
Daniel Park· 3y
Onboarding Lead
Wks 1–8
Renée Velázquez
Renée Velázquez· 8y
Executive Sponsor
QBR · esc.
Samantha replied to your kickoff doc 2h ago
coffee w/ Sam before kickoff — she's stoked
01
partnership, by default

Partnership isn't an upgrade. It's the contract.

Every customer — from a 500-person pilot to a 50,000-person rollout — gets the same human team and the same level of care. Software vendors call this "premium." We call it Tuesday.

01
CSM~12 accounts per CSM · capped
A dedicated CSM, named on day one.
Not a queue, not a 'pod.' One person who knows your program by heart, attends your standups, and shows up to your QBR with the slides already built. Average tenure on the team: 4.6 years.
02
ACCESSadmin seats · moderators · reviewers
Unlimited admins, unlimited group leads.
Add the comms director, the field marketing lead, the recruiting partner, and the regional managers — at no extra cost. Your program scope shouldn't be governed by a seat license.
03
ONBOARDING8-week structured rollout
Onboarding that lands the program, not the login.
Eight weeks, structured. We bring a launch playbook, a CMS audit, executive talking points, and a Slack channel where your team and ours actually talk. You go live with a working program, not a configured tool.
04
QBRevery 90 days · with your exec
Quarterly business reviews that earn the renewal.
Real benchmarks against your industry, real recommendations from your CSM, and real roadmap influence — your team's feature requests show up on the next quarter's plan. We come prepared.
02
inside the week

What your CSM actually does.

A glimpse into a real week. The interesting parts aren't the dashboards — they're the small judgment calls a person makes when the data is ambiguous. AI helps your CSM cover more ground, but the work is still human.

Samantha Ortolani
Samantha's week — Northwell Communications
field journal · week 24
shared with you
MON
9:14
Reviewed weekend posting dip
Sales segment dropped 22% Sat–Sun. Pinged Kira (sales enablement) — turns out the Q3 pipeline push pulled focus. Drafted three Monday-morning posts in their voice; she approved two.
TUE
10:30
Biweekly with the comms team
Walked through last week's shares, highlighted the analyst-quote post (43k impressions). Recommended doubling down on third-party validation content for the next two weeks.
WED
14:07
New advocate cohort onboarded
18 new advocates from the recently-acquired EU office. Sent personalized welcome notes (auto-drafted, manually polished). Set them up with a region-specific content stream.
THU
11:42
Coached a struggling executive
CFO was sharing twice and ghosting. 30-min video — turns out the content didn't feel "him." Switched him to a curated quarterly-letter style. He posted that afternoon.
FRI
16:00
Wrote the weekly digest
Top performer · what worked · one thing to try Monday. Sent to the program owners and exec sponsor by 4pm.
CSM INTEL · MON 9:01
"Samantha — three things that need a human eye this week."
01Sales segment posting fell 22% over the weekend — flag for Kira on Monday.
02CFO has shared 2× this quarter. Predicted churn risk: 0.78.
03Analyst-quote post is converting 4× the program average — recommend a topic stream.
your CSM reads this so you don't have to · drafted by Co-pilot
RECURRING · ON YOUR CALENDAR
Biweekly program review
with your team · Tue
Weekly digest in your inbox
Friday at 4pm
Always-on Slack channel
shared with Samantha & Daniel
Quarterly business review
with exec sponsor
03
managed programs
ADD-ON · ENGAGEMENT-BASED

Want us to run the program for you?

For comms and marketing teams without a full-time advocacy lead, we'll embed. A senior strategist plus a program manager from our side, working alongside yours. Quoted as a separate engagement.

01
Content strategy
A monthly content plan, written for your audiences.
We run content workshops with your comms and product teams, build a 30/60/90 calendar, and tell you which voices to lean on.
02
Program management
We run the standup so your team doesn't have to.
Weekly cadence with your owners. We bring the agenda, the recap, the action items, and the next week's plan — like a chief of staff for your program.
03
Reporting & analytics
Custom reports, mapped to the goals your CMO already has.
Pipeline-influence, share-of-voice, employer brand reach — whatever your stakeholders are measuring, we build it once and ship it monthly.
04
Content curation
A real human reviews every piece before it hits the feed.
We sit between your editors and your advocates — sourcing, polishing, and routing content so the front page of your program never goes stale.
Engagement plan · Q3SOW-2086
FOR
Northwell Communications
Goal: 3× analyst-quote share rate by Q4
FROM EVERYONESOCIAL
Senior strategistSasha Lin · 8h/wk
Program managerBeto Alvarez · 12h/wk
Content reviewerJanelle Otieno · 6h/wk
DELIVERABLES
Monthly content calendar
Weekly program standup
Monthly executive report
Always-on Slack curation
Auto-renews quarterly
Cancel any time · 30-day notice
SAMPLE
Engagements typically start at 4 hours/week and scale with your program. Pricing on the same quote as your subscription.
IN THEIR WORDS

People talk about people, not products.

I am able to post everyday on LinkedIn and it takes me less than 30 seconds. All the content is high quality. If this was not here I would not post on LinkedIn.
SAP
Alexander Nostrand
This tool makes it easy to build a social media pipeline and schedule, also connect to content I might not ordinarily have been aware of.
AWS
Darren Farmer
Senior Account Manager
You provide real time factual information that saves time, instead of me having to research all the different events and products.
SAP
Lara Campbell
I love the ease of sending out content that has been approved and curated.
Travelers
Melynda Guillet

Ready to see what real partnership looks like?

Schedule a demo and meet the team you'd be working with — not a salesperson, the actual humans on your account.

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